"The right key sentences &
keyterms can really help your website's traffic."
Web
site designers typically don't develop key
sentences
and keyterms near as
much as keyphrases and often that's why it's easier to get
your site
to come up higher in a keyterm (key term) search than a keyphrase
search. Literally there is less competition.
You
can use a great many more keyterms than keyphrases without
search
engine penalty. It's
never too late to change your
site's key sentences and keyterms.